Reframe Words you WEAR

“Reframe words you WEAR” is a phrase coined by Eli Potter, Technology Executive Advisor and Author of Role Modelship.

WEAR is an acronym coined for the age of LLMs.

W = Words, E = Emotions, A = Actions, R = Results.

Words cause emotions, cause actions, cause results.

Words-> Emotions -> Actions -> Results

If you want to change the results, you have to go all the way back and change the words.

Every word you speak is doing more than communicating. It is programming.

Not metaphorically. Literally. Say “I have to” before a task and your body produces the emotion of obligation. Say “I get to” before the same task and your body produces the emotion of opportunity. Same task. Same day. Same person. Different word, different emotion, different action, different result. You didn’t change your circumstances. You changed your words, and the rest rewrote itself.

This isn’t self-help. It’s cause and effect.

Words are not the last mile of thought. They are the first mile of everything that follows. A word triggers an emotion. That emotion drives an action. That action produces a result. Most people try to fix the result. Some people try to fix the action. Almost no one goes back far enough to fix the word, which is the only place the fix actually holds.

W. Words. The input. What you say to yourself before anyone else hears it, and what you say out loud once they do.

E. Emotions. The reaction. Words don’t describe a feeling after the fact. They manufacture it in real time.

A. Actions. The output. What you do, avoid, delay, or commit to, downstream of the emotion the word already set in motion.

R. Results. The evidence. What actually happens, months or years after a word you may not even remember choosing.

Most people manage their results. Role models manage their words.

Here is why this matters more now than it ever has. Large language models learn language the way children learn behavior: by exposure, repetition, and pattern. Every word you publish, post, say on a call that gets transcribed, or write in a review becomes training data for the systems now shaping how millions of people think, hire, diagnose, and decide. Word choice used to only shape the person who said it. Now it shapes the machine that is learning from all of us at once.

Feed the record a world where certain words are always paired with doubt, deficiency, or disqualification, and you are not describing a bias. You are installing one, at a scale no single conversation ever could.

This is the discipline behind Role Modelship’s Mentorship pillar: you cannot coach someone toward a better result by attacking the result. You coach them by rewiring the word they reach for first. “I’m not a numbers person” is not a fact. It’s a word choice with a twenty-year lease on someone’s confidence. Reframe the word, and you don’t just change how they feel about the next spreadsheet. You change what they believe is possible for the rest of their career.

Everyone is listening, human and machine.

Not every word needs to become a sentence. Not every emotion needs to become a command. Sometimes the most powerful thing you can do is see the action before you name it. Anticipate the result.

Create space between the word and the action.

When you immediately verbalize a thought—“I’m angry,” “I have to respond,” “This is going to fail,” “I need to fix this”—you can turn a passing emotion into a commitment. The words begin programming the action before you have given yourself a chance to choose.

Instead, pause.

See yourself having the conversation. See yourself making the decision. See the outcome you want. Notice what your body is telling you. Let the picture develop before you put words around it.

Visualization creates a gap between stimulus and response. Verbalization can close that gap too quickly.

The goal is not to suppress words. It is to delay the words long enough to make the action intentional.

A role model doesn’t always ask, “What should I say?” Sometimes the better question is, “What do I want to see happen?”

See it. Create space.

Then choose the words that will produce the action—and ultimately the result—you want.

Visualize first. Verbalize second. Act intentionally.

Wire 2 Model. Choose the words you’re willing to WEAR.

Based on The T-F-A-R / C-T-F-A-R Model:  T. Harv Eker (in his book Secrets of the Millionaire Mind) and life coaches like Brooke Castillo (The Life Coach School). This variant translates to Circumstances → Thoughts → Feelings → Actions → Results.